Case · Fullview · Customer support software
More conversations. Without building a sales team.
Fullview wanted demos booked where their best customers were — without first hiring, training and running a sales team. We ran their outbound from November to April and moved the market as we went. Here's Daniel telling it himself.
qualified meetings a month on average — held, not just booked
months, from November to April
markets in a row: Denmark first, then the Nordics, then Europe and the UK
The challenge
The product had found its market, and Fullview wanted more demos with the right people. The usual route there is a sales team you build yourself: hire, train, manage and hold the rhythm, month after month. That's a project in its own right, and it wasn't the project they wanted to take on.
What we did
We put a fixed team on it and ran their outbound from November to April. Audience, message, list, calls and follow-up sat with us. The product and the demos themselves sat with them. Fullview had no geographical limits, so they gave us a free hand to find the market.
The result
Ten qualified meetings a month on average — and those are meetings held, not booked. Six months of conversations across three markets, without a single hire.
The markets
We moved whenever the numbers told us to.
This is where an outsourced team is quicker than one you've hired yourself. Switching market means a new list, a new language in the sequences and new hours to call — not a new hire, and not winding a team down.
Denmark
We started at home, where the language and the references were right there. That's where we worked out who actually says yes to a demo, and what they need to hear first.
The Nordics
Once the picture was clear, we took it out across the rest of the Nordics. Same criteria, new lists, new time zones in the calendar.
Europe and the UK
Then all of Europe and the UK. Daniel says it himself in the video: the results out there were just as good as the Danish market — if not better.
"If I had to describe LR Partners in three words, I'd say: flexible, professional and fast. A very agile and flexible partner. People who could really be quick on their feet."
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