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Case · MediaCatch · AI media monitoring

Two people in sales. Four Nordic markets.

MediaCatch wanted to cover the whole of the Nordics with a sales team of two. We took on the structure, the sequences and the meetings, so those two could spend their time where it mattered most. Therese, their CCO, tells the story herself.

4

Nordic markets covered by two people

8–25

qualified meetings a month, 25 in the best one

Two of our team mid-conversation with someone from MediaCatch

The challenge

MediaCatch had talked about finding an outbound partner but had not started looking. We called them ourselves, and the timing wasn't right at first. We kept following up, and what won it was how we handled them all the way through. That matters when someone is going to represent you to new customers.

What we did

Going after the Nordics was an easy call. The hard part was the structure: sequences set up properly and a clear split of who does what. We took that on. Day to day the communication runs on Slack and email. The team runs itself and reaches out when there's something.

The result

Two people cover four markets. MediaCatch has opened up far more of the region in a short time, won a lot of new customers and built a pipeline of prospects. Conversations they'd never have had otherwise. Two people can only be in so many places.

Therese in a meeting with someone from LR Partners
MediaCatch’s neon logo on the office wall

"We're two people on the team, but we could cover all four markets with the help of LR's structure. We knew they were helping us book the right meetings, so we could put our time where it mattered most."

Therese Hategan · CCO, MediaCatch
Therese Hategan, CCO at MediaCatch, mid-interview

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