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Case · Pentimenti · SaaS · AI

350 qualified meetings in five months

Pentimenti needed to accelerate the pipeline hard without dropping the quality bar. They got a dedicated SDR team from us, and training for their own.

Two colleagues going through numbers on the same screen in the office
350

qualified meetings (SQL) in five months

1,450

decision-makers in pipeline

5 months

from launch to result

The challenge

Pentimenti had ambitious sales targets and too little capacity to hit them. They needed a lot more meetings, but every meeting still had to be qualified. They also wanted their own SDRs trained in the same method, so it wasn't just something they bought in.

What we did

We put a dedicated team on it: a head of sales, a team lead and SDRs working on Pentimenti alone. Capacity could be scaled up and down as needed. At the same time the team lead trained Pentimenti's in-house SDRs, so both teams ran the same pitch, the same qualification and the same reporting.

The result

350 qualified meetings in five months and a clear lift in the pipeline. At times the work was so close that our people felt like part of Pentimenti's team. That is what we mean by an outsourced team that works like your own.

"We needed flexible resource on the SDR side, and LR Partners gave us that. It's been critical in working out whether we had product-market fit. You almost forget they are an outside partner, because we talk every day."

Johan Håkansson · Founder & COO, Pentimenti
Johan Håkansson

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